Product pages, category pages, duplicate content from variants, image weight: spot in minutes what's holding back your e-commerce site's SEO.
Initializing…
Why e-commerce specifically
A large catalog multiplies the chances for problems: product pages that look nearly identical to each other (the same generic descriptions reused), filters and sort options that generate dozens of URL variants for the same content, high-resolution product photos that are never compressed, or discontinued products that leave broken links behind.
Individually, each of these looks minor. Multiplied across several hundred or thousand SKUs, they can significantly hold back your visibility — especially since competition on commercial e-commerce queries tends to be tougher than elsewhere.
The details
Detection of pages that are too similar to each other, common across product variants or filter-generated pages.
Presence and correct formation of Product markup — price, availability, reviews — which drives rich results in search.
The impact of high-resolution visuals on load speed, often the main performance bottleneck in e-commerce.
Consistency of links between product pages, category pages, and editorial content (buying guides, blog).
Common after a product is permanently discontinued — every broken link is a missed conversion opportunity.
Essential both for search rankings and for buyer trust at the point of payment.
In practice
No access to your back office (WooCommerce, Shopify, PrestaShop...) is needed.
Your most significant product, category, and editorial pages are analyzed in a few minutes.
The fixes with the biggest impact on conversion and rankings come first.
E-commerce questions
Yes. The audit analyzes your site from the outside, the way Google does — the result doesn't depend on which e-commerce platform you use.
Yes, the audit compares the pages it crawls to flag excessive similarity, a common issue on catalogs with many variations.
The audit analyzes a representative sample of your pages via your sitemap rather than an entire massive catalog, to stay fast — more than enough to identify structural issues affecting the whole site.
Yes, the presence and validity of schema.org Product markup is one of the points checked.
