A shop, a practice, or a workshop doesn't rank like a generic website: visibility also depends on the Google map, reviews, and how consistent your contact details are. Check for free where you currently stand.
Initializing…
Understanding the topic
For a search like "plumber in Austin" or "bakery near me," Google shows a map with three businesses — the "local pack" — right at the top, ahead of the classic results. For a local business, showing up in that pack often matters more for traffic and phone calls than any regular organic ranking.
Google evaluates this local ranking on three axes: relevance (does your listing match the search well), distance to the searcher, and prominence (reviews, mentions, and the consistency of your online presence). Our audit focuses on the levers you can actually act on from your own site to strengthen these three axes.
The details
Your name, address, and phone number need to match everywhere — even a small discrepancy blurs the signal sent to Google.
Presence and correct formation of the schema.org markup that lets Google understand this is a physical business, not a general-purpose site.
Are your opening hours or the areas you serve clearly readable both by a visitor in a hurry and by a search engine?
The overwhelming majority of "near me" searches happen on a smartphone, often on the go: mobile speed and usability come first here.
HTTPS, no broken links, and no redirect chains — the basics that everything else depends on.
Cookie banner and legal notices, an area small business websites often overlook.
In practice
Along with your URL, flag that your business is local: the scanner then runs the specific checks (NAP, local markup, Google presence).
Consistency of your details, local markup, mobile experience, and technical foundations are all reviewed in a few minutes.
Fixes ranked by impact, prioritizing what directly affects your presence in local search results.
Budget
No cost, no account required for a single audit. To track multiple locations or service areas, and monitor your rankings for queries like "[your service] + [your city]," automatic monitoring starts at €9/month.
See full pricingLocal SEO-specific questions
No. The audit analyzes your site independently of your listing, but if you run a local business, flag it to enable the specific checks (consistency of your details, local markup).
NAP stands for Name, Address, Phone: your business name, address, and phone number need to appear exactly the same way on your site, your Google listing, and every directory where you're listed. Even a small mismatch can weaken the trust Google places in your business.
The most common causes are an incomplete Google listing, inconsistent details between your site and your listing, a lack of recent reviews, or a site that's too slow on mobile. The audit helps you rule out the causes tied to your site itself.
Yes, paid accounts let you track several sites or local pages from a single dashboard, with regular automatic re-audits for each one.
Run the scan now, no sign-up required.
Audit my business